They prefer video quality over early access. That said, the data also suggest that many pirates are happy to wait for months until an HD version becomes available. Based on this single comparison, it’s not possible to argue that there is more or less piracy with either strategy. In other words, with a longer release window until the digital release, the big piracy spike is simply postponed. Apart from the various limitations that come with measuring streaming piracy, the graph above doesn’t include the biggest Tenet piracy spike, which came after 90 days. While this statement is correct, the conclusion deserves some nuance which MUSO doesn’t provide. “The strategy to not release Tenet digitally until December 15th resulted in the film having 42% less streaming piracy than Birds Of Prey in the first 90 days from release,” MUSO writes.
As a result, streaming piracy numbers were much lower. ()įor Tenet there initially were only low-quality CAM rips on pirate sites, which the broader public tend to ignore.
Streaming piracy 10 days before and 90 days after the first release. This situation was made worse by the fact that pirated HD copies were available in several countries before the legitimate release. Looking at the graphs below, it is clear that there was a bigger piracy spike for “Birds of Prey” early on because there was an HD copy available. The movie premiered in theaters last August and was released digitally three months later in December. The second film is Tenet, which has a much longer release window. The first one, “Birds of Prey,” saw a wide theatrical release in February 2020, followed by digital releases in March (US) and April (UK), which varied per country. The company compared the streaming piracy statistics of two Hollywood blockbusters. The importance of quality and release windows is illustrated in a white paper published by piracy tracking firm MUSO a few days ago. Over the years these CAMs have already lost popularity, and with online premieres, this process accelerated. This change in the piracy landscape means that movies recorded in theaters, the low-quality CAM versions, become even less relevant. This is happening on a massive scale as we have seen with titles such as “Wonder Woman 1984”.
Instead of waiting several months, they can now download an HD copy right away. Pirates are also happy with this new strategy. Pirated HD Movies Become Available Quicker This is good news for consumers, as it increases their options. In some cases, theatrical and digital premieres take place on the same day. Release windows are shrinking which means that films become available in digital format sooner.
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